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Creative innovation that people value

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ais London - Creative innovation that people value

Being brave works

Our Harrison's Fund ad picks up a Silver Direct Lion and Bronze Press Lion at this year's Cannes Lions festival. 

Born of the real fears and feelings of a father faced with an impossible reality this is undoubtedly a difficult ad to read. But it is real and that's why it worked. 

Who we work for

From finance to phones. We've produced innovative work for a pretty impressive list of brands over the past 15 years. Big and small. So many, it's hard to name them all. But we like a challenge.

Using fans to grow brand advocacy

As with most X Factor artists, when the programme finished they were due to disappear into the studio for months to work on a debut album. How, during this hiatus, would they not only maintain their fans' interest, but make real use of the hunger there was for anything 1D?

Our social status

Over the past four years, media has changed. Social media has become a huge focal point due to its sheer mass. And the vast amount of data available to create real engagement.

This shift in dynamics – from brands dictating their values and personality, and controlling media environments, to people defining and communicating what brands mean to them – is one of the most significant in advertising history.

Building a contemporary CRM strategy from scratch

Like many automotive retailers, ŠKODA’s marketing revolved around product launches. But they recognised this ‘push’ strategy was no longer the most effective approach. Changes in the way people research and buy cars...

Using technology to help stand out in a commoditised market

A business efficiency tool which combines a CMS, workflow and a comms management system to enable companies to implement, manage, and report on cost reducing projects. 

Using technology to create loyalty in a commodity market

O2’s strategy has been focused on putting...

The direct (marketing) approach

Emails, letters, hijacks and revolutions. It's all in a day's (direct marketing) work for us.
We helped get a boy band to no1 in the States, gave England Rugby fans the chance to see a game they didn't have tickets to, hijacked the nation's boobs, and spearheaded a digital revolution in the next generation of handheld consoles.

Turning mistrust and cynicism into advocacy

The energy market has never been known for putting customers first. In fact, it's hard to imagine a sector in greater need of an overhaul when it comes to customer strategy. In the minds of the public, all energy companies are the same. Out to profit at their expense and slow to make changes...

Building a community and amplifying brand positivity

ŠKODA UK is only too aware of the changes digital and social media have made to the way people buy. Customers now use it as a tool to research and refine their decisions to buy as well as a way of sharing their own experiences of brands...

Getting technical. Without getting too technical

ais Technical has been the engine behind the digital work of ais London since its inception in 2005. It's not easy growing up in a creative agency – you never know what you're going to be asked for next.

The team

Creative Director

Kevin Bratley

Kevin joined ais London at the start of 2013 from Rapier, where he spent the previous 16 years...

Increasing sales conversion through useful innovation

Expedia were looking for a way to stand out in a price led...

How we helped EDF Energy build a direct marketing acquisition model

Launching a niche product to a mainstream audience

The PS Vita was designed for those who want their gaming portable but don't want to compromise on graphics and connectivity. However, we live in a world where gaming on the move is dominated by mobile phones, not the giants of Sony, Microsoft and Nintendo.

Retail tech must enhance shopper experience

Supermarkets take note: Use technology to improve on your customer’s experience rather than just for the sake of innovation.

How Big Data analysis and brand storytelling can work together

Big Data analysis can be a stepping stone to more engaging marketing.

Marketing to millennials: the rise of content co-creation

Executive Creative Director, Geoff Gower thinks millennials can be a difficult yet rewarding demographic for marketers. Co-creation could be key to gaining their attention. 

How Creative businesses can better sell the value of their ideas

Managing Director Liz Barnsdale talks about the importance of understanding your Creative business.

Tesco should refocus Clubcard to actually reward customers

Head of Data Planning, Jane Evans writes to Retail Week in response to the article 'Tesco should hold back from selling the Dunnhumby family silverer'

How data and storytelling work together

MD Liz Barnsdale talks to Decision Marketing about big data analysis. 

Should B2B marketers focus on e-commerce?

Head of Planning, Daryl Frost speaks to B2B Marketing. 

How will Amazon’s Christmas store enhance its retail offer?

Executive Creative Director, Geoff Gower speaks to Retail Week about Amazon's trail of a physical store this Christmas. 

Social Buzz Awards finalists

We're Buzz-ing to be shortlisted at this year's Social Buzz awards with our vRS Up campaign for SKODA and Pina Colada Day for Malibu. 

Tech viewpoint on programmatic

Executive Creative Director, Geoff Gower on programmatic content marketing. 

Launching Triumph's Magic Wire bra

We worked with Triumph to launch their #nigglefix campaign helping women solve those daily little niggles. From an uncomfortable underwire bra to smudged nails, we're inviting people to get involved with the conversation. 

Pernod Ricard appoints social content and strategy agency

Social agency for brands including Malibu and Absolut. 

DMA Young Marketers Rising event

Planner, Katherine Barnett on how the DMA are getting young people on their agenda. 

E-consultancy announce top 100 Digital Agencies

The UK's too 100 digital marketing, design and build, technical and creative agencies. 

B2B vs B2C content marketing – what’s the difference?

MD, Liz looks at how to engage prospects through storytelling. 

Geoff's Good site Bad site

ECD, Geoff Gower shares his view on the design and usability of Lacoste and’s retail websites. 

Daryl Frost joins as Head of Planning

Ex-BBH strategy director joins to oversee key accounts including the Vodafone and Waitrose business.

Restoring customer belief to increase re-purchase

Dyson turned the world of vacuum cleaners upside...

Our year so far

Executive Strategy Director, Sarah Stratford shares her thoughts on the first half of 2014.

ŠKODA launch digital campaign 'Your Team'

ŠKODA brings fans closer to Le Tour de France with fantasy cycling game 'Your Team'. 

Creativity with no limits

Our Creative Team, Jay Packham and Ian Cochran steal the show picking up the winning chip. 

Are agency timesheets now obsolete?

Are timesheets as outdated as punching the clock? 

Liz Barnsdale promoted to managing director

We're proud to announce we've promoted Liz Barnsdale to the newly created role of managing director.

ŠKODA Place the Space with the new Rapid Spaceback

Teaming up with web-based geographic game spotter, GeoGuessr, we launched ‘Place the Space’

Our Best win yet

We picked up awards for best writing, best photography, best creative advertising and best creative direct marketing at this year's MAA Best Awards.

A double hire to our client services team

We've recruited Louise Roberts as Group Account Director and Iain Munro as Account Director. 

And the winner is…Harrison’s Fund

Our small b/w press ad is still having a big impact on awards juries. This time, Creative Circle.

We're on board with National Express

We've picked up National Express and will handle the coach operator's CRM and content activity.

Are tech companies neglecting oldies?

Older people are an untapped market for tech developers. One they seem happy to ignore, according to Geoff Gower.

Do charities overuse shock tactics?

‘Charities have to shout to make themselves heard’. 

Only-chocolate-money-can-buy prizes

We launched a sweet new currency, giving friends of the agency the chance to buy (virtual) chocolate coins to get their hands on amazing prizes. Like Front row seats at London Fashion Weekend 2014 or a Christmas hamper from Waitrose. We even had a One Direction album, exclusive signed artwork and tour tickets to give away. 

The Scottish Creative Awards 2013

Rich heads to Scotland to judge the very best in the country’s creative advertising, design, digital and PR. See what stood out and what was missing from this year’s entries.  

How does a shit hot company like EA get the Golden Poo award?

EA takes home award for 'worst company in America'. 

For she’s a jolly good business woman

And so say Management Today. About our Sarah Stratford.

Putting big data at the heart of your business

How big data can change the way decisions are made in any business. 

Punters don’t want innovation for the sake of it


Geoff takes a look at the new iPhone 5s

How to avoid a Twitter backlash

Our executive strategy director, Sarah Stratford writes how brands need to keep up with their increasingly savvy customers who take to Twitter. 

The future of mobile payments

Creative Managing Partner, Geoff Gower on where mobile payments are headed.

Neil's top tips for real-time marketing

Head of ais Social, Neil Kleiner on how to make real-time work for your brand.

A friendly new look for Liberis

Liberis are a breath of fresh air when it comes to getting business finance. And that’s exactly what we’ve been busy injecting into their brand over the last couple of months.

Experience tells us experience isn’t everything

Our Fresh Perspective scheme gives younger employees a say in the way we work.

Embarrassing texts prompt boob action

CoppaFeel!'s monthly boob-check reminder campaign launches.

Sex-line boobs still turning heads

CoppaFeel! Boob Hijack campaign cited as classic example...

SKODA DM gets noticed

Online coverage in The Drum raises profile...

New blood strengthens agency team

Katie Booth and David John have both joined the agency recently as Account Directors.

Ding, done, Dell?

Are massive drops in profits the death knell for Dell?

Past success prompts new reward

ais London gets belated honours at IAB Creative Showcase bash.

And the 'Direct Marketing' award goes to..

EDF Energy's Blue +Price Promise campaign. Their first ever marketing award.

We couldn't have put it better ourselves

Our new 'Positive review DM' gets a positive review.

A Facebook update from Neil

Neil Kleiner joins the discussion on what we can learn from the #fbrape campaign.

The rise of the 'social newsroom'

As brands face the challenge of sparking and managing conversations with consumers in real time; are they getting it right?

Everyone's talking about Harrison's Fund

You may have seen, or at least heard about, our latest ad.

This week at Waitrose…

We’ve been appointed by Waitrose to develop their CRM strategy and drive activity for the myWaitrose card. 

A film education

ais London presents a film education. Screening the must-see cult classics of our time.

Our Junior Planner, Katherine writes about her experience watching The Legend of Ron Burgundy. 

Shortlist for CoppaFeel! texts

Well, it obviously hits enough of a nerve with the Creative Circle judges for them to shortlist...

Friendly energy trumps stuffy superiority

Sarah Stratford wanders down London's Regent Street and samples the good...

BIMA Agency of the Year 2012/13

Three gongs. Plus the big one…


Placement Creative Team

We're always on the look out for a talented, young team.