Are agency timesheets now obsolete?
If we ever want to move away from timesheets, then profit-related pay isn’t the only answer. While real-time results bring us closer to enacting PRP more broadly, we’re still often in the position of waiting six months for results to mature. What’s needed is a blend of a few things. First, better client procurement – people who actually understand what us agencies do. Second, we need to value our strategic thinking more highly. And sell it against a fixed price. And, finally, let’s build in PRP. Performance not only measured on end results but also on the quality of our people, their ideas and the service they deliver.
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