Are tech companies neglecting oldies?
Gemma Morris from SKY NEWS SWIPE investigates technology and the old. Featuring an interview with our very own (still quite youthful looking) Geoff Gower. ‘As far as I can see, no company seems to be going out of it’s way to actively engage an older audience. Telling them why they should use online shopping or why they should use a tablet to get their newspaper. They’re somehow meant to pick up on messages not actually aimed at them, that are not even on their radar.’
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