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ais London - Creative innovation that people value

Geoff's Good site Bad site

Geoff's Good site Bad site

Our executive creative director, Geoff Gower shares his view on the design and usability of Lacoste and Svpply.com’s retail websites.

Lacoste has a long, pioneering history and the website is a brilliant example of its future-gazing approach, with multichannel at the heart of its strategy. 

Svpply.com on the other hand feels like a Tumblr page when you first arrive. A bold move with the near-constant updates quickly becoming overwhelming.

Take a read of the full article

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