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Creative innovation that people value


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ais London - Creative innovation that people value

The team

Geoff Gower

Executive Creative Director

Geoff started a digital agency back in 1997 and quickly persuaded a client list that included Shell and the BBC that he knew what he was talking about. He next appeared in the creative department at Digital Outlook, conceiving ads, games and sites for clients like Filmfour, Game and Activision.

Following a brief non-digital blip developing TV formats at Talkback – such as Jimmy Carr's 'Distraction' – Geoff returned to the interactive bosom working on the Orange account for Fullsix alongside Poke, before joining ais London in 2004 as a 'creative technologist'.

In the ten years since he’s put both the creativity and the technology to excellent use helping the agency to wins across almost every category from press, digital and media to direct – including Cannes, D&AD, One Show, Creative Circle and the London Internationals. He’s now part of the three strong board that run the agency and Executive Creative Director. 

Sarah Stratford

Executive Strategy Director

We’re lucky to have had Sarah with us at ais London since 2003.

As overall head of strategy (AKA Executive Strategy Director), she’s kept super busy working across all accounts. Using her wealth of experience with big brands – like Santander, Tesco Clubcard and Unilever – to help businesses focus on what really matters to their customers.

She approaches every client relationship as a strategic partnership. An opportunity not just to make compelling communications, but a chance to make a real and lasting difference to the customer experience. And as a result, to the business.

It’s never complicated when Sarah’s around. She simply gets what makes people tick, sees straight to effective yet practical strategies, and loves inspiring great creative thinking.

In her time here, she's been instrumental in helping O2 establish more meaningful relationships with its customers, helped Waitrose to use its data in a smarter way and step-change its approach to customer communications and is currently helping ARUK get the attention they deserve.

Liz Barnsdale

Managing Director

In her role as MD, Liz focuses on ensuring ais London delivers effective solutions for our clients’ businesses. Her diverse marketing experience, gained from working alongside well known brands such as Amex, Santander, TUI, and Canon Europe, means she spends her time with clients helping them to translate insights and ideas into actionable strategies.

During her time at ais London, Liz has been pivotal in helping EDF win their first ever award for Direct Marketing, has helped ŠKODA UK shift the dial from product centric to customer centric thinking, and is currently supporting National Express as they move towards putting the customer at the heart of their business. 

For Liz, true Customer Relationship Management is channel agnostic, business wide, and customer first. So she’s as comfortable advising in the world of digital and social as she is offline, to deliver Direct Marketing and CRM communication solutions that deliver to the bottom line. And as she always says, the best work we’ll ever do is when we do it in collaboration with our clients. 

Liz is also chair of the IPA Customer Experience Group.

Jane Evans

Head of Data Planning

Jane began her career at database company NDL now Acxiom, 20... ahem... years ago before moving into the agency and consultancy sectors.

At Evans Hunt Scott, she had direct experience of ground-breaking, data-driven marketing initiatives with Tesco Stores and British Gas. Followed by stints at the Faulds Group – working on a dealer database for Mitsubishi Motors – and Tangible Direct, planning for their many charity clients.

She then ran her own data strategy consultancy for a number of years, working on projects for Thomson Holidays, Boehringer Ingelheim, Habitat and The Carphone Warehouse.

She joined ais London as Head of Data Planning in 2011, and has worked on data strategies for all our clients, including O2, EDF Energy, AOL, ŠKODA and Capital FM. Given its revelatory nature, Jane is strangely satisfied that an acronym of data is Tada!

Kevin Bratley

Creative Director

Kevin joined ais London at the start of 2013 from Rapier, where he spent the previous 16 years (with a short break to run his own consultancy) speaking softly and winning awards. As Creative Director, he produced and oversaw notable campaigns for TV Licensing, Channel 4 and Schroders.

He also played a key part in winning the £50m Cable & Wireless business and his 'Kev & Bev' work for AA Loans improved the client's business by a mind-boggling £700m, going on to win 11 industry awards. Better still, Kev's wife's actual name is Bev.

More recently he's worked on RAC, Yellow Pages, Lloyds TSB and Virgin Media. His work has been recognised at Cannes Lions, D&AD, New York Festival, IPA Effectiveness Awards and the DMA. Kev himself is also recognised quite regularly, despite his beard. In 2010, Campaign magazine named Rapier its 'Direct Agency of the Decade'.

James Bartram

Business Development Director

After leaving the University of Leicester, where he won the Chartered Institute of Marketing’s student of the year award, James joined ais London in 2004. As an Account Director, he led numerous, award-winning projects for O2 including the Cannes Lion-winning Fill The Indigo and 3D Rugby, which picked up four golds and the Grand Prix in the 2010 DMA Awards. Then he left to get all technical. He came back with a much bigger forehead and a different role, to ensure we deliver on our promise to provide creative innovation that people value.

After helping our clients use new technologies to create award-winning, effective work he is now our Business Development Director – working to drive the agencies new business and ensure our current clients are at the top of their digital game.