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Creative innovation that people value


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ais London - Creative innovation that people value

Using technology to help stand out in a commoditised market

The business challenge

The Business to Business energy market is driven by price, a situation which has only worsened as UK PLC struggles to maintain margins in the current economic climate. It was an unsustainable situation for any business and one that EDF Energy was keen to break out of.

Within this challenge, we identified an opportunity.

With increasing focus on reducing costs, we realised that EDF Energy - with its strong heritage in energy efficiency - could help. By developing a product that made it easier for companies to a. spend less by implementing cost reduction initiatives and b. accurately report on them to demonstrate the benefit back to their business, they could establish value beyond price.

The solution

Kinections. A business efficiency tool which combines a CMS, workflow and a comms management system to enable companies to implement, manage, and report on cost reducing projects. Like the behavioural change programmes EDF Energy recommend.

A flexible, easily adapted platform, Kinections is a great source of information on cost reduction and a tool for project communications and event organisation. It even acts as a showcase for successful green business projects. The platform also extends into an interactive communications tool and an application centre for on-going campaigns.

Critically, Kinections is also designed to provide a blank canvas upon which partners and businesses can create tailored solutions - allowing EDF Energy to see how our users want to work within the platform and respond to their needs.

From strategic inception through planning, technical solution and final execution, ais London provided a full service solution.

The results

A multi-million pound plus project, Kinections phase 1 was completed ahead of schedule and under budget. It’s now rolling out to business customers, and from initial user testing we anticipate significant uptake and an overwhelmingly positive response. Phase 2 has been commissioned for 2013/14 and funding secured for further development.